Wi-Fi when you can All-Fi?
And what’s All-Fi anyways?
AT&T asked us to produce a commercial to launch an improved service for home Wi-Fi called All-Fi. This service amplifies your internet connection, making your house a dead-zone-free home. However, this project had one extra layer: it needed to feel Latino.
Let me tell you one thing, we Latinos will turn our homes into full-size hotels and create a bedroom out of any corner of our home. This ad uses that insight to display the full potential of an internet that reaches every corner.
The home of hardcore soccer fans is actually, home.
This TV Spot follows the journey of a hardcore soccer dad who comes across a video of one of his idols, a former Mexican player reminiscing on one of Mexico’s most iconic World Cups and jerseys. After this, he gets on a phone call with his wife, who helps him look for his old jersey throughout the entire house. As he scours the house, his idol’s voice keeps helping him stay focused and motivated. This spot displays the power of All-Fi without having to throw it into the viewer’s face. They can enjoy a simple yet relatable and relevant story while the product naturally allows the plot to move forward.
Short stories, big message.
For the digital campaign, we showcased different scenarios where a Latino mom streams her novela from different rooms throughout the house and helps her family simultaneously. In this first one, we can see her stop her husband – who in real life is a stunt director for the John Wick movies – from falling off the ceiling.
Hungry for more?
In this second online video, the same mom hears her son from across the house and brings him a snack in the most acrobatic way a person scrolling through their IG stories has ever seen.